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Lexus is the There was an error working with the wiki: Code[41]. Lexus There was an error working with the wiki: Code[194] vehicles are sold in There was an error working with the wiki: Code[195], the There was an error working with the wiki: Code[196], There was an error working with the wiki: Code[197], There was an error working with the wiki: Code[198], There was an error working with the wiki: Code[199], There was an error working with the wiki: Code[200] and There was an error working with the wiki: Code[201] in the United States, Lexus is the highest-selling brand of luxury cars. In 2005, the Lexus marque launched in Japan, marking the continued global expansion of the luxury division.

Since its debut in 1989, Lexus has developed a reputation for the There was an error working with the wiki: Code[42] experience. The British There was an error working with the wiki: Code[43] and There was an error working with the wiki: Code[202] satisfaction surveys have had Lexus at the top of the surveys for most of the past fifteen years, with high reliability and quality among the main selling points of Lexus around the world.

The worldwide motto of Lexus in multiple countries is "The Pursuit of Perfection." Lexus has used this signature phrase since its inception. The slogan of the Lexus division in the U.S. is "The Passionate Pursuit of Perfection."

History

The origins of Lexus

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In 1983, Toyota Chairman There was an error working with the wiki: Code[203] summoned a secret meeting of company executives, to whom he posed the question, “Can we create a luxury vehicle to challenge the world's best?? This question prompted Toyota to embark on a top-secret project, codenamed F1 (“Flagship? and “No. 1 vehicle?).Dawson, Chester. Lexus: The Relentless Pursuit. 2004: Jon Wiley & Sons, NJ.

The F1 project, which eventually became known as the There was an error working with the wiki: Code[44], aimed to develop a luxury car that would expand Toyota’s product line, giving it a foothold in the premium segment and offering both longtime and new customers an upmarket product.How Lexus Was Successful in the U.S. The F1 project was inspired by the success of the There was an error working with the wiki: Code[45]. The successful launch of the There was an error working with the wiki: Code[46] considered developing luxury flagships.

Toyota researchers visited the U.S. in May 1985 to conduct focus groups and market research on luxury consumers.Lexus History timeline

That summer, several F1 designers rented a home in There was an error working with the wiki: Code[204] to observe the lifestyles and tastes of American upper-class consumers. Toyota’s market research concluded that a separate brand and sales channel was needed to present its new luxury flagship, and plans were made to develop a new network of dealerships in the U.S and in other markets.

The Lexus brand

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In 1986, Toyota’s longtime advertising agency There was an error working with the wiki: Code[47]) and later morphed to Lexus, the name has been attributed to the combination of the words "luxury" and "elegance." According to Toyota, the name has no specific meaning and is just meant to be pleasing and easy to remember.

Just prior to the release of the first vehicles, database service There was an error working with the wiki: Code[205] obtained a temporary injunction forbidding the name Lexus from being used as they stated it might cause confusion. Upon reflection, the court lifted the injunction, deciding that there was a low likelihood of confusion between the two products.

The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted their obsessive attention to detail, became "The Relentless Pursuit of Perfection."

The Lexus logo was developed by Molly Designs and Hunter Communications.Molly Designs history, Lexus logo design Hunter Communications, final Lexus logo design

The final design for the Lexus logo featured a stylized “L? within an oval, and according to Toyota was rendered using a precise mathematical formula. Mahler, Jonathan. The Lexus Story: The Behind the Scenes Story of the #1 Automotive Luxury Brand in America. 2004: DK Melcher Media. The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988.

The launch of Lexus

In 1989, after an extended development process involving 60 designers, 24 engineering teams, 1,400 engineers, 2,300 technicians, 220 support workers, around 450 prototypes, and over $1 billion in costs, the F1 project was completed. The resulting flagship, the There was an error working with the wiki: Code[48], had a unique There was an error working with the wiki: Code[206], sharing no major elements with previous Toyota vehicles, with a new 4.0 L There was an error working with the wiki: Code[207] There was an error working with the wiki: Code[208] and There was an error working with the wiki: Code[209].

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The LS 400 debuted in January 1989 at the There was an error working with the wiki: Code[49]. The launch of Lexus was heralded by a multi-million dollar advertising campaign in both television and print media. Lexus subsequently launched in the United Kingdom, There was an error working with the wiki: Code[210], There was an error working with the wiki: Code[211], and There was an error working with the wiki: Code[212] in 1990.

The LS 400 was widely praised for its silence, well-appointed and There was an error working with the wiki: Code[50] when released.

In 1990, during its first full-year of sales, Lexus sold 63,594 LS 400 and ES 250 sedans in the U.S., the vast majority being of the LS model. By 1991, sales had increased to 71,206 cars in the U.S. market, making Lexus the top-selling luxury import in the U.S. That same year, Lexus earned first place in J.D. Power’s studies on initial vehicle quality, customer satisfaction, and sales satisfaction. Lexus also introduced two new models in 1991, the There was an error working with the wiki: Code[51] coupe and There was an error working with the wiki: Code[52] sedan. The SC 400 (designed in tandem with the Japanese market There was an error working with the wiki: Code[53]. In 1998, Lexus debuted the first luxury There was an error working with the wiki: Code[54].

Lexus today

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Lexus has grown to become the top-selling luxury brand in the United States. In 2006, Lexus sold 322,434 vehicles in the U.S., more than any other luxury competitor, foreign or domestic. In terms of volume, Lexus has been the number one selling luxury marque in the U.S. for the past seven years.Lexus Earns Best-Selling Luxury Brand Title For Sixth Consecutive Year Lexus vehicles are now available in over forty countries across the Americas, Europe, Asia, and Oceania,Lexus International sites and the Lexus marque ranks as the fourth-largest luxury brand in the world by volume. Lexus was finally introduced to the Japanese market on There was an error working with the wiki: Code[213], There was an error working with the wiki: Code[214], ending domestic sales of Lexus-similar models under separate brands. The compact IS sedans, convertible SC, and mid-size GS sedans became available in Japan in the There was an error working with the wiki: Code[215] There was an error working with the wiki: Code[216].

The Lexus flagship sedan has been upgraded in four successive generations and premiered in 2006 as the all-new There was an error working with the wiki: Code[55]. This latest generation of the LS retains many of the LS 400’s noteworthy attributes, but now offers both standard (LS 460) and long wheelbase (LS 460 L) versions, additional room, numerous options, and more luxury features than available on the original model. The LS Series offers features never before seen in luxury vehicles, such as an eight-speed automatic transmission, There was an error working with the wiki: Code[56], real-time traffic guidance with dynamic rerouting, and four-zone climate control with There was an error working with the wiki: Code[217] body temperature sensors.

Lexus’ full vehicle lineup now includes the There was an error working with the wiki: Code[57], There was an error working with the wiki: Code[58], There was an error working with the wiki: Code[59], and There was an error working with the wiki: Code[60] series of sedans, the There was an error working with the wiki: Code[61] convertible coupe, and the There was an error working with the wiki: Code[62], There was an error working with the wiki: Code[63], and There was an error working with the wiki: Code[64] ranges of luxury sport utility vehicles. The IS and ES sedans are positioned towards the entry-luxury consumer, with the IS performance sedans catering to the luxury sport segment, and the larger There was an error working with the wiki: Code[65] luxury sport sedan market. Lexus' There was an error working with the wiki: Code[66] GX, and There was an error working with the wiki: Code[67] LX models. Designed for the high-end luxury consumer, the convertible SC and the flagship LS sedans complete the Lexus model range.

Lexus directly competes with such luxury brands as There was an error working with the wiki: Code[68] There was an error working with the wiki: Code[69], There was an error working with the wiki: Code[70], and There was an error working with the wiki: Code[71] the U.S.’ There was an error working with the wiki: Code[72], and Japanese brands There was an error working with the wiki: Code[218], and There was an error working with the wiki: Code[219].

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Recently, Lexus has been a pioneer in the field of There was an error working with the wiki: Code[73]. This vehicle combined gas and electric motors for increased power, improved fuel efficiency, and lower emissions relative to traditional, gas-powered equivalents. In 2006, Lexus unveiled the There was an error working with the wiki: Code[74], a performance hybrid sedan. In 2007, Lexus is expected to release the There was an error working with the wiki: Code[75] hybrid versions of its LS flagship series. The LS hybrids are expected to offer There was an error working with the wiki: Code[220] performance with the fuel economy of conventional There was an error working with the wiki: Code[221] engines. The LS 600h L will be offered in the U.S. and the 600h will be offered in Europe, Japan, and other countries. Lexus terms the powertrain setup in its RX 400h, GS 450h, and LS 600h/LS 600h L vehicles as Lexus Hybrid Drive, with each hybrid model being the There was an error working with the wiki: Code[222] in their respective lineups.

In January 2007, Lexus announced a new performance division, Lexus, which would produce racing-inspired versions of its luxury performance vehicles. The first F-Series vehicle, the There was an error working with the wiki: Code[76], made its debut at the 2007 North American International Auto Show, accompanied by an exotic F-Series supercar concept, the There was an error working with the wiki: Code[77]. The Lexus F-Series vehicles will rival the high-performance lineups of the leading European and American luxury marques.

In the U.S. and Canada, the full Lexus model range of gasoline- and hybrid-powered vehicles is sold. The diesel-powered IS 220d is only available in Europe, where the ES sedan and GX/LX full-size SUVs are not sold similar versions of the latter models are sold under the Toyota brand in Europe.

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Lexus models

Current models

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2007 IS 250/IS250 AWD/IS 350/IS 220d

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2007 ES 350

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2007 GS 350/GS 350 AWD/GS 430/There was an error working with the wiki: Code[88]

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2007 LS 460/LS 460 L

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2007 SC 430

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2007 RX 350/There was an error working with the wiki: Code[96]

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2007 GX 470

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2007 LX 470

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Production model history

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2000 IS 200/IS 300

2006 IS 250/IS250 AWD/IS 350/IS 220d

2009 IS-F

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1990 ES 250

1992 ES 300

1996 ES 300

2000 ES 300

2003 ES 330

2007 ES 350

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1993 GS 300

1998 GS 300/GS 400

2001 GS 430

2006 GS 300/GS 300 AWD/GS 430/There was an error working with the wiki: Code[110]

2007 GS 350/GS 350 AWD/GS 460 (not yet available)

2009 GS-F

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1990 LS 400

2001 LS 430

2007 LS 460/LS 460 L

2008 LS 600h/LS 600hL (Hybrid)

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1992 SC 300/SC 400

2002 SC 430

2008 SC

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1998 There was an error working with the wiki: Code[118]

2003 There was an error working with the wiki: Code[119]

2006 There was an error working with the wiki: Code[120] - Hybrid car There was an error working with the wiki: Code[227]

2007 There was an error working with the wiki: Code[121]

2009 Lexus RX

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2003 GX 470

2009 GX 570

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1997 LX 450

1999 LX 470

2008 LX 570

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2008 JX

MCX - compact There was an error working with the wiki: Code[231]

2008 "MCX"

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2009 LF-A (GT-F)

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Concept vehicles

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2003 There was an error working with the wiki: Code[128] - crossover

2003 There was an error working with the wiki: Code[129] - luxury sedan

2004 There was an error working with the wiki: Code[130] - convertible

2005 There was an error working with the wiki: Code[131] - sports coupe

2006 There was an error working with the wiki: Code[132] - hybrid luxury sedan

Past There was an error working with the wiki: Code[133]

1994 There was an error working with the wiki: Code[233] Lexus Landau - hatchback

1995 Lexus FLV - minivan

1997 Lexus Street Rod - roadster

1997 There was an error working with the wiki: Code[134] - sport luxury vehicle

1997 There was an error working with the wiki: Code[135] - sports sedan

2003 There was an error working with the wiki: Code[136] - sports sedan

Design and technology

There was an error working with the wiki: Code[27]Lexus design has traditionally placed an emphasis on quality engineering and world-class luxury vehicle standards. Key Lexus attributes, emphasized from the first Lexus LS model onward, include aerodynamics, performance, smooth ride, interior ergonomics, quiet cabins, fuel efficiency, safety, and reliability. General characteristics are summarized in the Lexus IDEAL philosophy (Impressive, Dynamic, Elegant, Advanced, and Lasting), which guides the development process of each Lexus design.Focus: Lexus brand Each Lexus vehicle also must fulfill over 500 specific product standards known as Lexus Musts ranging from steering wheel responsiveness to leather seat stitching.Automotive Design & Production - Introducing the '06 IS Technological innovations on Lexus vehicles include advanced safety systems, powertrain designs, and vehicle comfort, convenience, and entertainment features.

There was an error working with the wiki: Code[28]In the vehicle cabin, Lexus has incorporated There was an error working with the wiki: Code[137] Optitron gauges, improving clarity. Dealer-adjusted Lexus Personalized Settings allow owners to customize operation of door locks, lighting, and other vehicle features. Lexus cabin refinement includes storage compartments, cupholders, and visors that open at the same speed for a harmonious effect.

Lexus vehicles were among the first to offer There was an error working with the wiki: Code[234] premium audio systems, partnering initially with stereo firm There was an error working with the wiki: Code[235] and since 1998 with There was an error working with the wiki: Code[236] purveyor There was an error working with the wiki: Code[237]. Along with premium audio, Lexus designers have focused extensively on improving the quiet of their cabins, a tradition going back to the first LS 400 when sound-absorbing foam was injected into structural passages around the cabin. The latest IS models sport sound-absorbing sun visors, the RX and other models feature acoustic glass windshields, and the power window motors on the latest LS are designed to slow as they approach closing for a more pleasant sound. Multiple cabin systems were redesigned for the new LS hybrid sedan to match the powertrain's extreme quiet.

Safety features which have been incorporated on multiple vehicles of the Lexus lineup include the Vehicle Dynamics Integrated Management (VDIM) stability/traction control system, twin-chambered passenger airbags, knee airbags, backup cameras, swivel headlights, and sonar warning systems. The new There was an error working with the wiki: Code[138] flagship also features a number of world's firsts, including advanced There was an error working with the wiki: Code[139] available with facial recognition and pedestrian detection capabilities, lane-departure warning systems, and rear pre-collision whiplash protection. Select models of the new LS and GS sedans feature safety systems which monitor driver attentiveness and fatigue. The new LS is also the first luxury car that offers an automatic 8-speed There was an error working with the wiki: Code[140] There was an error working with the wiki: Code[141].Lexus is first to deploy LED-based car headlamps The Lexus Hybrid Drive systems used on the RX, GS, and LS hybrid models differ from conventional hybrid systems in being tuned for increased horsepower while retaining hybrid efficiency and environmental benefits.

There was an error working with the wiki: Code[29]In 2005, Lexus completed a full organizational separation from parent company Toyota, with dedicated Lexus Design, engineering, training, and manufacturing centers working exclusively for the luxury division.Automotive Design & Production - Lexus Comes Into Its Own This effort coincided with the launch of Lexus in its home market of Japan, and an expanded global launch of Lexus in major world markets. A recent focus of the Lexus Development Center (founded in 2003) is the introduction of There was an error working with the wiki: Code[142], a new design philosophy for the latest generation of Lexus vehicles (see There was an error working with the wiki: Code[143]). Related areas of focus include the incorporation of Japanese cultural motifs into new designs, and the development of future automobile technologies.Automotive Industries - The pursuit of higher sales: new Lexus managing officer is on a mission to grow Lexus in the European and Japanese markets The new GS, IS, and LS designs are a product of the new Lexus design and engineering centers, along with the latest LF Series concept vehicles. Separate efforts are underway to produce the Lexus performance division, F-Series.

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Production

There was an error working with the wiki: Code[30]Many Lexus vehicles are manufactured in Toyota's There was an error working with the wiki: Code[144] plant, a highly sophisticated, computerized manufacturing plant.Robot-filled Tahara sets standard for Toyota, world In 2005, There was an error working with the wiki: Code[238] bestowed its Platinum award for worldwide plant quality on the Tahara plant, stating that it has the fewest defects of any manufacturing plant in the world.Toyota, GM Garner Most Awards in 2005 Initial Quality Study It was the fourth consecutive year that the Tahara plant captured this award. In 2006, J.D. Power named the Kanji (Iwate) plant, site of ES and IS model production, as its recipient of the Platinum award for worldwide plant quality.Lexus and Toyota Together Capture 11 of 19 Initial Quality Model Awards

Lexus manufacturing techniques include methods and standards of quality control that differ from Toyota models. At the Tahara plant, site of LS, GS, IS, and GX production, separate assembly lines were developed for the manufacture of Lexus vehicles. New molds and specialized manufacturing equipment were also developed for the Lexus production process. Welding processes, body panel fit tolerances, and paint quality requirements are more stringent for Lexus models. Each production Lexus vehicle is also given an extensive visual inspection for flaws and subjected to vibration tests to ensure a smooth and quiet ride.

All Lexus wood trim is genuine, procured from sustainable sources,4Car - Lexus IS environmentally-friendly wood and each wood inlay in a single Vehicle is selected from the same tree for a consistent appearance.Is Lexus Sexy Enough To Seduce Europe? Lexus engines are tested by stethoscope-equipped takumi engineers (Japanese for "feeling master") to ensure optimum performance.Lexus Magazine - LS Radical Evolution These engineers are responsible for maintaining production standards at key points in the assembly process. Craftmanship on the latest Lexus LS model extends to a paint process where the entire vehicle is hand-sanded twice,First Drive: 2007 Lexus LS 460/460L, the steering wheel leather buffed for six hours, and the window chrome trim carved out of a single piece of metal and polished by hand.

The North American-market RX 350 (since the 2004 model year) is produced in the city of There was an error working with the wiki: Code[145], in Ontario, There was an error working with the wiki: Code[239], and is the first Lexus plant located outside of There was an error working with the wiki: Code[240]. Lexus vehicles are produced at the Araco, Kanji (Iwate), Kanji (Kanto Jidosha), Katashiki, Kyushu, and Tahara plants in Japan.Lexus Manufacturing

Service

There was an error working with the wiki: Code[31] Lexus has become known for efforts to project a luxury image even with service provided after the sale. The waiting areas in the service departments are complete with such amenities as a refreshment bar, business center that is soundproofed and stocked with computers and a fax machine, and often an accessories/gift shop. Other amenities can include a children's play area, indoor putting green, and other recreational services. Recently, several Lexus dealerships have added on-site cafes and designer shops.Luxury battle loomingLexus airs plans for an eatery, fountains

Lexus dealerships typically feature a service bay that is lined with large picture windows, allowing customers to watch the servicing of their vehicle. Dealership services often include complimentary loaner cars, free car washes, and convenience shuttles. At the conclusion of each service appointment, Lexus owners will typically receive a followup survey, either in mail, online, or via telephone, and be asked to rate their recent service experience. To improve customer service, some Lexus dealerships have sent their employees to train at establishments known for their customer service, such as There was an error working with the wiki: Code[241] department stores and There was an error working with the wiki: Code[242] hotels.Lexus Kicks Up Service Lexus has also recently added an additional owners' privilege, the use of exclusive parking lots at major sporting arenas, entertainment events, and shopping malls, reserved only for Lexus vehicles.The Real Reason To Buy A Lexus

In 2005, Lexus came first in the Top Gear Survey, "the UK's biggest independent car satisfaction survey" with over 76,000 respondents.Top Gear Survey 2005 In 2006, Lexus ranked first for the eleventh time in J.D. Power's Customer Service Index, its annual study involving over 79,000 U.S. owners and dealership experience.Lexus Ranks Highest in Customer Satisfaction with Dealer Service

In 2006, the Luxury Institute, New York, rated Lexus #1 in Customer Experience among luxury automobile brands based on its survey of over 2,100 high-income households.Wealthy Rate Lexus #1 in Customer Experience On the strength of its customer service standards and high product satisfaction, Lexus enjoys one of the highest customer loyalty rates in the industry.Lexus Leads in Customer Loyalty

Lexus' customer service efforts date from the outset with the "Lexus Covenant," its founding promise which states that "Lexus will treat each customer as we would a guest in our home." http://www.lexus.com/about/corporate/lexus_covenant.html This commitment was put to an early test in 1989 when new LS 400 models were voluntarily recalled due to a brake light wiring issue owners were pleasantly surprised to find their cars serviced at home for no extra charge, and in many cases washed and refueled for their convenience.

In the U.S., Lexus offers a 4-year or 50,000 mile basic There was an error working with the wiki: Code[243], by default. The powertrain warranty is a 6-year or 70,000 mile coverage plan. Corrosion protection is a 6-year warranty as well. Lexus' There was an error working with the wiki: Code[244] program, among the first in the automotive industry (begun in November 1993), features a 161-point inspection of pre-owned vehicles, a 3-year or 100,000 mile limited warranty, and is now available in multiple countries. http://www.lexus.com/cpo/index.html

Motorsport

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Lexus has been participating in endurance racing, in particular the There was an error working with the wiki: Code[146]. Since entering the series in 2004, Lexus has won over 15 Rolex Series event races.Lexus race report In 2005, Lexus was runners-up and in 2006 it won the championship. Although Toyota has won this prestigious race in the past it was the first time that its luxury arm emerged as the winner.

In 2007, six Lexus-powered Daytona prototypes were entered in the Rolex 24 Hours of Daytona event at the There was an error working with the wiki: Code[147] prototype driven by There was an error working with the wiki: Code[245], There was an error working with the wiki: Code[246], and There was an error working with the wiki: Code[247] of There was an error working with the wiki: Code[248] finishing first Lexus-Riley prototypes also took three of the top ten spots.

After the release of the Lexus brand on the Japanese Domestic Market (JDM) in 2005, four SC 430 coupes were entered in the SuperGT series in the GT500 class. In the first race of the 2006 series, an SC 430 took the chequered flag. In 2006, Lexus raced a hybrid vehicle for the first time, entering a GS 450h performance hybrid sedan in the Tokachi 24-hour Race in Hokkaido, Japan.

Lexus' racing unit, Team Lexus, has also made plans to enter two There was an error working with the wiki: Code[148] race cars in the There was an error working with the wiki: Code[249] Series' GT2 class. Lexus is also expected participate in There was an error working with the wiki: Code[250] which now form a part of American Le Mans. Additionally, there has been speculation of a Lexus There was an error working with the wiki: Code[251] operation in the near future. This racing venture would be in line with Lexus' expansion into the luxury car market and increasing competition with BMW and Mercedes-Benz.

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Future of Lexus

Concept vehicles

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Lexus’ future intentions are hinted at in its concept car efforts. While a number of early Lexus concept cars never saw production, the latest There was an error working with the wiki: Code[149] concept vehicles (which first began appearing at auto shows in 2003) have translated into production form. Elements of the There was an error working with the wiki: Code[150] sedan appeared in the 2006 GS sedan, and design cues from the There was an error working with the wiki: Code[151] convertible appeared in the 2006 IS sedan. The LF-C's hardtop design has also led to speculation on a possible IS coupe or convertible model. The There was an error working with the wiki: Code[152] concept car gave the public an advance preview of the 2007 There was an error working with the wiki: Code[153]’s appearance several months later.

Currently, there is speculation as to whether the There was an error working with the wiki: Code[154] coupe concept will ever see production, possibly as the 2009 GT 450, and others have suggested that the There was an error working with the wiki: Code[155] crossover concept will appear as the 2008 JX SUV.Future Products – Lexus Prototype models of the LF-A have been spotted at the There was an error working with the wiki: Code[156] model which may be the high-performance IS-F motorsport version.

Unique features on the LF Series concept vehicles include advanced instrumentation, multiple driver-selected vehicle configurations, hybrid/experimental powertrains, There was an error working with the wiki: Code[252] security features, and unconventional driver interface designs.

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L-Finesse

There was an error working with the wiki: Code[34]Lexus introduced a new comprehensive design language, known as L-Finesse, with its There was an error working with the wiki: Code[157] concept cars. L-Finesse first appeared on a production vehicle with the introduction of the 2006 There was an error working with the wiki: Code[253] model.What the 2006 Lexus IS is, and isn't Featuring sculpted body panels, the use of repeating motifs both inside and outside the vehicle, this new design language countered criticisms that Lexus styling was too conservative for the sophisticated luxury market. According to Lexus, L-Finesse embodies three essential qualities: Intriguing Elegance, Seamless Anticipation, and Incisive Simplicity. These qualities, concrete and abstract, are derived from Japanese cultural motifs, and refer to the sensory experience that L-Finesse is designed to create for the luxury vehicle owner.Geneva Motor Show (L-Finesse design) The L in L-Finesse stands for "Leading Edge."

Lexus has since unveiled a completely new sedan lineup with all models featuring an L-Finesse design treatment. This has given the latest generation of Lexus sedans a familial resemblance and a distinct design identity. Unlike previous vehicles, which were often mistaken with understated U.S. market Japanese cars, L-Finesse Lexus vehicles have unique design traits in common with new generation vehicles in the model range, and somewhat reminiscent with other Japanese origin vehicles such as There was an error working with the wiki: Code[158]s are with the There was an error working with the wiki: Code[254] and There was an error working with the wiki: Code[255]s are with There was an error working with the wiki: Code[256].

There was an error working with the wiki: Code[35]Exhibitions of L-Finesse styling and artwork were presented in There was an error working with the wiki: Code[257], Italy in 2005, 2006, and 2007.Lexus Design Exhibition at Milan Design Week The 2005 exhibition, held at the Teatro dell'Arte in Milan, featured the third generation Lexus GS, the Lexus LF-A concept, and a "Time in Design" themed art display with sculpture, projection, and photographic art displays. The 2006 exhibition at the Museo della Permanente in Milan featured the fourth generation Lexus LS 460 and included a fiber-optic "forest" landscape. The "Invisible Garden" exhibition during the 2007 Milan Design Week featured a scenic art display at Milan's Zona Tortona along with the LS 600h hybrid flagship. The launch of the 2007 Lexus LS model in October 2006 was accompanied by special presentations at "460 Degrees" art galleries in There was an error working with the wiki: Code[258], There was an error working with the wiki: Code[259], There was an error working with the wiki: Code[260], and There was an error working with the wiki: Code[261], and an outdoor vehicle art display at the There was an error working with the wiki: Code[262] in downtown Manhattan.Lexus Marries Art With Design At City Events

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F-Series

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In late 2006, Lexus filed trademark applications for an "F" emblem, leading to speculation that the luxury marque was about to launch a performance brand.Toyota's Lexus readies performance division-report At the time it was suggested that "F" stood for "Fast" or "Flagship." Interviews with company executives in prior years had included mentions of Lexus possibly starting a performance brand to compete with the likes of Mercedes' There was an error working with the wiki: Code[159], There was an error working with the wiki: Code[160], There was an error working with the wiki: Code[161], and BMW's There was an error working with the wiki: Code[162], among others. An earlier in-house tuning effort, the There was an error working with the wiki: Code[163]-based L-Tuned, had offered performance-enhancement packages on the There was an error working with the wiki: Code[164] and There was an error working with the wiki: Code[165] sedans in the late 1990s. With the launch of the second generation 2007 IS sedans, the premiere of the LF-Series concepts, and increasing participation in motorsports, Lexus' brand identity has expanded to include more performance-oriented aspects. In December 2006, Lexus announced that the first vehicle in the F-division lineup, the There was an error working with the wiki: Code[166] sedan, previously nick-named the IS 500 would premiere at the <pesn type=, the IS-F featured a V8 engine and over 400 hp. Media reports suggested that the IS-F sedan would be followed by a There was an error working with the wiki: Code[168] sedan and There was an error working with the wiki: Code[166] coupe.

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Global ambitions

There was an error working with the wiki: Code[37]Although Lexus has had phenomenal success in the US since its introduction, it has had more modest success outside North America. In its home country, Japan, the Lexus brand started marketing in 2005 and exhibited slower than expected sales.Lexus Sales Sputter at Home The introduction of the LS 460 in September 2006, however, led to over 12,000 preorders in its first month--several times expectations. With regards to the European market, where Lexus has a less developed dealership network, smaller brand recognition, and minor market share,Lexus Magic Fails to Capture Europeans automotive analysts have pointed to a difference between U.S. and European customers, suggesting that Lexus has been so successful in North America because the wide consumer base of Toyota and in particular the baby boomers wanted something more luxurious as they were becoming older and their surplus incomes were allowing them to migrate to brands such as There was an error working with the wiki: Code[263] and There was an error working with the wiki: Code[264]. The huge success of Lexus was in part due to the fact that its higher levels of quality and lower prices than its competition enabled it to retain those migrating customers and keep them "in the family."How Lexus Was Successful in the U.S.

In Europe, this may have had repercussions as Lexus gradually formed an image of a value-priced brand, which would offer similarly equipped cars at tens of thousands of pounds/francs/euros less than its primary competitors, There was an error working with the wiki: Code[265] and There was an error working with the wiki: Code[266]. The former chief of There was an error working with the wiki: Code[266], Eberhard von Kuenheim predicted that this strategy would work to some extent in US, but not in Europe, where the words premium and luxury do not go well with value pricing. Some automotive experts believed that Lexus' initial sales increases in the European arena were slow in part due to differences in perceived value. This has led some automotive thinkers to believe that Lexus must price its products head-to-head with the European premium brands and emphasize its quality, reliability and engineering in order to succeed globally.The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi

Recently, Lexus has expanded its dealership networks in Europe and Asia, with dedicated new facilities and an increased advertising expenditure. Meanwhile, quality levels of European brands have seemingly declined, A warning for German makers from the customers while Lexus continues to score highly on such reports. Lexus Ranks Highest in Customer Satisfaction for a Sixth Consecutive Year Also, in order to attract European buyers, diesel engines have been added to the lineup (starting with the There was an error working with the wiki: Code[170]), and with related versions of the There was an error working with the wiki: Code[268] concept cars making it into production, Lexus is quickly beginning to re-invent itself as a global luxury brand. Some of these new models will come with a sticker price of around $100,000, setting these models against their European rivals in terms of price.A Lexus Aimed at Mercedes' S-Class

The addition of hybrid models (including the There was an error working with the wiki: Code[171] and There was an error working with the wiki: Code[172]) have also driven European sales increases in environmentally-conscious markets such as the There was an error working with the wiki: Code[173] candidate, David Cameron) have endorsed Lexus by using There was an error working with the wiki: Code[174]s and There was an error working with the wiki: Code[175]) replaced his LS 430 with a GS 450h. The There was an error working with the wiki: Code[176] rival brands.

There was an error working with the wiki: Code[38]In the United Kingdom, the largest European market for Lexus, the IS series accounts for the largest number of Lexus sales (the largest proportion increasing with sales of the new IS 220d), with the GS 450h and RX 400h making up the second largest proportion. The second-generation IS, which emerged in 2006 as an intelligent alternative to the dominant German and British marques' There was an error working with the wiki: Code[269]s, has since become a primary player for Lexus' efforts in Europe. With Lexus sales increasing in the UK due to the introduction of the IS diesel and GS/RX hybrids, Lexus has emerged as a European second-tier luxury brand that is rising fast. Total Lexus Europe sales increased 72% in 2006 to over 50,000 vehicles, making Lexus one of the fastest growing makes on the continent.Europe's Car Market: The '06 Report Card

In South Korea, with sales of the There was an error working with the wiki: Code[177] spearheading its efforts, Lexus has been the top-selling luxury import since 2005Lexus, Mercedes Drive Past BMW in Sales in Taiwan, Lexus also became the top-selling luxury import in 2005.Lexus #1 Luxury Import in Taiwan In Australia, Lexus' sales growth has surpassed its rivals, and the line now ranks third in overall luxury import sales, with the IS model generating high demand.Lexus at Australian International Motor Show Total worldwide Lexus sales are expected to reach 500,000 vehicles by 2007.Lexus targets 500,000 units for 2007

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Popular culture

There was an error working with the wiki: Code[39]Several of Lexus' ideas on the future of automotive design have appeared on film. In 2002, Lexus was requested by There was an error working with the wiki: Code[178].Serious Wheels - Lexus Concept from Lexus came up with an advanced vehicle which would run on fuel cells and have many advanced safety features including a crash-proof structure. (Lexus' cinematic concept car also appears in There was an error working with the wiki: Code[179], though it's colored blue, not red). A Lexus film tie-in site http://lexus.teamoneadv.com/minorityreport/ proposed a Lexus future vehicle that would drive itself, take dinner orders verbally, and select music to match occupant moods. The Lexus 2054 later appeared at several auto shows and public events.

The term "the Lexus of..." has also entered the cultural lexicon as a description of a high-end product or commodity. For example, in 2006 There was an error working with the wiki: Code[270] announced a premium lineup of computers, calling it "the Lexus of our lineup."Dell to launch 'Lexus lineup' of PCs Further example comparisons include "the Lexus of phones" or "the Lexus of video...", among others. Late night comedian There was an error working with the wiki: Code[271] coined the term "Lexus-ized" for his automotive columns in Popular Mechanics. The New York Times columnist There was an error working with the wiki: Code[272] cited Lexus as an example of the drive for prosperity and development in his best-selling book, There was an error working with the wiki: Code[273].

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Lexus sponsorships

Community contributions

Since 1989, the annual Lexus Champions for Charity golf series has raised over $93 million for charity causes. This Lexus-sponsored golf series begins with over 190 golf tournaments held at golf and country clubs around the U.S., and culminates in a three-day championship tournament at There was an error working with the wiki: Code[180], Spanish Bay, and There was an error working with the wiki: Code[274] courses, with $1,000 prize donations at the local level, and multiple prizes at the national level leading up to a $100,000 championship charity purse. Since 2002, Lexus has also been the presenting sponsor of the There was an error working with the wiki: Code[275] and Friends celebrity golf tournament, which raises health care and community funds via the There was an error working with the wiki: Code[276]. Other philanthropic efforts by Lexus include vehicle auctions for There was an error working with the wiki: Code[277] and There was an error working with the wiki: Code[278]'s Road to a Cure. Many Lexus dealerships also sponsor community organizations in their local neighborhoods.

Event partnerships

There was an error working with the wiki: Code[40]Since 2005, Lexus has been a primary sponsor of the There was an error working with the wiki: Code[181] tennis Grand Slam event, awarding a GS sedan to the men's and women's singles champions. Lexus also provides exclusive transportation throughout New York City for all players in the event, using a fleet of 125 Lexus vehicles, including hybrids. In 2006, the Lexus U.S. Open fleet drove a total of 101,730 miles in two weeks. Worldwide, Lexus sponsored events include the Lexus Cup golfing event in Singapore, the There was an error working with the wiki: Code[279] collegiate sports competition in Southern California, the There was an error working with the wiki: Code[280] singing competition in New Zealand, Lexus Design in Business Awards in New Zealand, the Lexus Inside Film Awards in Australia, and the Lexus European Flyfishing Championships in England. Lexus is also an official sponsor of the There was an error working with the wiki: Code[281] and There was an error working with the wiki: Code[282], along with the There was an error working with the wiki: Code[283] and the There was an error working with the wiki: Code[284].

In addition to its tennis and golf event partnerships, Lexus has signed endorsement contracts with star athletes, including There was an error working with the wiki: Code[182] star).

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Lexus trivia

In the United States, Lexus Financial Savings Bank, in conjunction with US Bank, has launched a Lexus Pursuits Visa Card. http://www.lexus.com/pursuits/

In Japanese, Lexus is phonetically translated as ???? (rekusasu). The luxury division was launched with only the English name. Coincidentally, the Polish word luksus, which is pronounced very similarly to Lexus, means luxury in the Polish language.

The distinctive voice in Lexus commercials is There was an error working with the wiki: Code[285], who has been doing voiceover work for the brand since There was an error working with the wiki: Code[286].

In some countries, like There was an error working with the wiki: Code[183], where there is a market in There was an error working with the wiki: Code[287]s of Japanese cars, some equivalent Toyota models have been retro-fitted with Lexus badges, although they still differ from officially imported Lexus models, especially in specification and equipment levels.

Lexus-similar models formerly sold under the Toyota marque in Japan, and now discontinued, were the There was an error working with the wiki: Code[184], the small, sporty, rear-drive There was an error working with the wiki: Code[185] and There was an error working with the wiki: Code[186] (based on the Japanese Domestic Market There was an error working with the wiki: Code[187] and There was an error working with the wiki: Code[188] (sold as the There was an error working with the wiki: Code[189] and There was an error working with the wiki: Code[190] were previously sold as the There was an error working with the wiki: Code[288].

Lexus substituted "passionate" for "relentless" in their U.S. brand slogan in 2000 the worldwide motto was adopted in its current form by fall 2005.

Some observers claim that Toyota took the name of Lexus from "Luxury EXports to the United States." However, this acroynm may simply be a coincidence, given that it is contradicted by official sources.

The There was an error working with the wiki: Code[289], a sports, meeting, and entertainment facility in Melbourne, Australia, was first constructed for the 1956 Summer Olympics.

The comedy character There was an error working with the wiki: Code[290], played by There was an error working with the wiki: Code[291] is the proud owner of a Lexus.

Notable owners

Celebrity owners of Lexus vehicles include There was an error working with the wiki: Code[292], There was an error working with the wiki: Code[293], There was an error working with the wiki: Code[294], There was an error working with the wiki: Code[295], There was an error working with the wiki: Code[296], There was an error working with the wiki: Code[297], There was an error working with the wiki: Code[298], There was an error working with the wiki: Code[299], There was an error working with the wiki: Code[300], There was an error working with the wiki: Code[301], There was an error working with the wiki: Code[302], There was an error working with the wiki: Code[303], There was an error working with the wiki: Code[304], There was an error working with the wiki: Code[305], There was an error working with the wiki: Code[306], There was an error working with the wiki: Code[307], There was an error working with the wiki: Code[308], There was an error working with the wiki: Code[309] and There was an error working with the wiki: Code[310].

There was an error working with the wiki: Code[311], the current President of Singapore, preferred limousine was There was an error working with the wiki: Code[312]. During every year in National Day Parade, his official limousine was a There was an error working with the wiki: Code[313]. Former Thai PM There was an error working with the wiki: Code[314] owned a black LS 400.

There was an error working with the wiki: Code[191] in late 1990s/early 2000s, citing its superior reliability in interviews Mr. Lee said he was tired of dealing with car repairs.'Why I ditched Merc for Lexus' His personal vehicle is currently a year 2006 GS 300 in golden Chardonnay Pearl.

Historical timeline

1983

Toyota Chairman Eiji Toyoda challenges his company to build a luxury flagship to “challenge the world’s best.? This effort becomes known as the F1 project.

1985

F1 researchers visit the United States to conduct market research and focus groups on luxury buyers. The first LS 400 prototypes are built.Lexus History (timeline)

1986

Testing for the new Lexus flagship begins at the autobahn in Germany.

1987

Final design of the LS 400 is approved.

1989

The LS 400 debuts at the Detroit Motor Show, and goes on sale in September of that year.

1990

Car and Driver magazine names the LS 400 one of the Ten Best vehicles of the year. Lexus capture the trifecta of J.D. Power’s Initial Quality, Customer Satisfaction, and Sales Satisfaction studies.

1991

Lexus becomes the top-selling import marque in the United States. The ES 300 and SC 400 models are introduced.

1992

Motor Trend magazine names the SC 400 its Import Car of the Year.

1993

Lexus introduces the GS 300 luxury performance sedan.

1994

Lexus introduces the second-generation LS 400 sedan.

1996

Lexus introduces the third-generation ES 300 sedan and its first luxury utility vehicle, the LX 450.

1997

Lexus introduces the second-generation GS 300 and GS 400 sedans. Motor Trend magazine names the new GS its Import Car of the Year.

1998

The RX 300, the world’s first luxury crossover SUV, goes on sale at Lexus dealerships. The RX soon becomes Lexus’ top-selling model.

1999

Lexus sells its one-millionth vehicle in the U.S.

2000

Lexus introduces the third-generation LS 430 sedan and IS 300 entry sport sedan.

2001

Lexus introduces the fourth-generation ES 300 sedan.

2002

Lexus introduces its third luxury utility vehicle, the GX 470.

2003

The Lexus Development Center is founded in Japan, becoming the headquarters for Lexus' future design efforts.

2005

Lexus introduces the third-generation GS 300 and GS 430 mid-size sport sedans, debuting L-Finesse styling. Later that year, Lexus introduces the second-generation IS 220d, IS 250 and IS 350 sport sedans.

There was an error working with the wiki: Code[192] named the IS as the Compact Executive Car of the year, defeating the BMW E90 3-Series.

2006

Lexus debuts the LS 600h L, the world’s first production V8 hybrid sedan. The new ES 350 and fourth-generation LS 460/LS 460 L sedans go on sale.

2007

At the North American International Auto Show, Lexus launches its dedicated performance division, F-Series, with the unveiling of its first high-performance sedan, the IS-F, and an exotic supercar concept, the LF-A.

The Lexus LS 460 flagship is crowned Luxury Car of the Year, Most Respected, and International Car of the Year at the ICOTY Awards.

2008

Expect the possible RX 350, RX 350L, RX 460h, RX 460hL in the spring.

See also

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Toyota

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External links

Lexus USA

Lexus Japan

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Team Lexus - competing in the Grand-Am Cup road racing series

Lexus Magazine Online

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Planet Lexus - photos and information regarding every Lexus model ever made

Lexus concept vehicles

ClubLexus - Lexus enthusiast website and owners club

Lexus Owners Club - home to US, UK, NZ, and Europe Lexus clubs

Lexus Club Schweiz - Swiss Lexus club

Car Guys on plural of Lexus

Lexus Soarer Owners Club

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