Guide:Vehicle prices
From PESWiki
In a similiar way to http://www.autoguidewiki.com/Category:Prices, vehicle prices are divided into four categories :
The (manufacturer's) suggested retail price (MSRP or SRP), list price or recommended retail price (RRP) of a product is the price the manufacturer recommends that the retailer sell it for. The intention was to help to standardize prices among locations. While some stores always sell at below the suggested retail price, others do so only when items are on sale or closeout.
A common use for MSRP can be seen in automobile sales in the United States. Prior to the spread of manufacturer's suggested retail pricing, there were no defined prices on vehicles and car dealers were able to impose arbitrary markups, often with prices adjusted to what the salesperson thought the prospective purchaser would be willing to pay for a particular vehicle.
Currently, "sticker price" — the price of a vehicle as advertised by a particular dealer — often includes a substantial markup over the MSRP. The actual price paid to the manufacturer by the dealer (and all rebates/incentives the manufacturer provides to the dealer) are not common knowledge. In many cases sticker prices are inflated in order to give customers the feeling of getting the car for well below the sticker price after negotiations, while ensuring good profit to the dealer. It is the buyers' responsibility to be familiar with the dynamics of car sales, and to negotiate with several dealers in order to secure the deal available.
See also:
